Privacy Policy

1. Introduction

Design Active Ltd (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. The Data We Collect

We may collect and process the following categories of personal data:

a) Information you provide to us:

• Name
• Email address
• Phone number
• Any information submitted via contact forms or email

b) Automatically collected data:

• IP address
• Browser type and version
• Device type
• Pages visited and time spent on the site

c) Marketing data:

• Preferences for receiving communications (if applicable)

3. How We Use Your Data

We use your personal data to:

• Respond to enquiries and provide requested information
• Deliver our design consultancy services
• Improve our website and user experience
• Monitor website performance and usage
• Send marketing communications (only where you have given consent)

4. Lawful Basis for Processing

We rely on the following legal bases under UK GDPR:

• Legitimate interests – to respond to enquiries and operate our business
• Consent – for marketing communications and non-essential cookies
• Legal obligation – where required to comply with the law

5. Cookies and Tracking Technologies

Our website uses cookies in accordance with the Privacy and Electronic Communications Regulations (PECR).

We use:

• Essential cookies – required for website functionality
• Analytics cookies – to understand how visitors use our site

GoDaddy Hosting

Our website is hosted on GoDaddy. GoDaddy may collect and process technical data including IP addresses and usage data to ensure the security and performance of the website.

Non-essential cookies will only be used with your consent via our cookie banner.

6. Sharing Your Data

We do not sell your personal data.

We may share your data with:

• Website hosting providers (GoDaddy)
• IT and system administration services
• Analytics providers (if used)
• Professional advisers (legal, accounting)

7. International Transfers

Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place.

8. Data Retention

We retain personal data only for as long as necessary:

• Enquiry data: up to 24 months
• Client data: as required for contractual and legal obligations
• Marketing data: until you withdraw consent

9. Your Legal Rights

You have the following rights under UK GDPR:

• Right to access your data
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to object to processing
• Right to data portability
• Right to withdraw consent at any time

To exercise your rights, contact us at the email above.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

10. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.

11. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

Effective Date: 12 April 2026
Company: Design Active Ltd
Company Number: 11341922
Registered in England and Wales
Registered Address: The Gherkin, 28th & 29th Floors, 30 St Mary Axe, London, UK
Email: david.hemsley@designactiveltd.com
Website: www.designactiveltd.com